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Monday, 04 February 2013 19:35

2013 Super Bowl Commercials Dishonor Women and Bring American Standards to a New Low

Written by  Christina Pessemier
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2013 Super Bowl Commercials Dishonor Women and Bring American Standards to a New Low

We bought snacks and eagerly awaited the date on the calendar. My husband made sure we didn't book anything on Sunday the 3rd of February, because that was Super Bowl Sunday and we were looking forward to it. 

 Like most families, our kids were included. Watching football is a family thing, right?

 So, when we sat down to watch, we weren't prepared for the shock of this year’s Super Bowl commercials. After all, they're known for being the funniest commercials of the year, right?

Well…funny is not the word I would use to describe them.

 

Let's see, where do I start? 

The geek kissing the babe, close up and complete with slobbery sucking noises. Long and drawn out and ...offensive. Nothing left to the imagination...not that you would want to imagine any further with that one.

The 2 Broke Girls pole dancing, Calvin Klein guy spinning around and around in a narcissistic self-love feat. Then there were the sitcom previews, introducing themes of sleaze and sadomasochism. Lovely family watching material.

How do you explain that to a ten-year-old who thinks they're watching a football game?

And when did spinning women around in cleavage-busting leather costumes become funny and amusing to families watching football?

To all the men and women who laughed--how do you explain that to your child?

How do you teach a young boy to honor women when you're not outraged at women dressed like sex slaves? Even for men, the Calvin Klein ad was demeaning. Still, the degradation was much more slanted toward females.

How do you teach your daughter to honor and love her body, the temple of her soul, when you put your stamp of approval on Beyonce crawling on the floor, writhing around in a few scraps of leather held together by modern miracles of performance gear?

How low has society become when we don't even blink an eye?

And how sick and twisted has society made sex out to be?  It’s pretty clear how women are depicted. What’s “sexy” these days is getting sicker and sicker, thanks to easy access to porn and erotica and TV programs lowering standards of what’s considered age appropriate.

This Super Bowl, the commercials weren’t selling soda and chips. Don’t get me started about the inferior ingredients in their products--that was another kind of insatiability they were selling. These vendors sold their souls just to get a few seconds of your attention.braids,girls,household,leisure,remote controls,watching television,women,switching on,entertainment

And unknowingly, you and I let them into our homes as guests.

We told our daughters to look the other way when we could, but more often than  not, they had already seen the garbage we had no way of knowing was there.

So, it became an "after the game" conversation. Damage control.

#1 That crap was not okay. (Don’t believe what you hear. When kids know you disapprove, it does have an impact on them.)

#2 Never let anyone tell you that to be somebody, you have to crawl on the ground, dress like a prostitute, dance around a pole, or laugh at cheap humor that's degrading to women.

# 3 Want a woman to follow? A woman who honored God and her body in the ultimate way? Follow the Mother of God. Other good females to follow? How about St. Eleni, St. Katherine, St. Anastasia...the examples are endless. And, pray for the singers and so-called actresses and actors in featured sleaze-coms of the day. But don't teach your daughters to follow them.

#4 As a parent, be the example yourself. Honor your body and teach your kids about the beauty of sexuality in marriage--not what the world is trying to brainwash them with, that they are only of value if they're half clothed.

When this kind of treatment of women is so commonplace and accepted, don't tell me we live in a world of equality.

Women should not let themselves be treated this way, but men should not be okay with it, and neither should other women. 

 

Read 2270 times Last modified on Monday, 04 February 2013 21:38
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  • Super Bowl, commercials, feminist, misogyny, morality, sitcom, football
  • family time,
Christina Pessemier

Christina Pessemier

The daughter of a Greek immigrant, Christy Pessemier was raised in the Greek Orthodox church. She is an award winning freelance writer and mother of two. Christy enjoys traveling, swimming and living in the Northwest. She specializes in writing about marriage, parenting and cultural issues. Visit her blog 20DollarDateNight.net to find out how to grow closer to your spouse and save money on date nights!

Website: christypessemier.wordpress.com/about/

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3 comments

  • Comment Link Wednesday, 06 February 2013 13:31 posted by Robin

    I didn't see many commercials but disagree with your criticism of Beyonce's half-time show. What I saw in her was an extremely talented, athletic, sexy-without-being-slutty (are Orthodox men and women not allowed to appreciate sexiness?), and powerful young woman who was taking control of her body and entertaining us with her singing and dancing abilities. What she gave us was a huge step up from previous SB performances. I honestly don't think that the outfits she and the back-up singers/dancers wore revealed anything less than a lot of what Ballroom dancers don. Speaking of that genre, could there be a dance that exudes more overt sexiness than the Tango?

  • Comment Link Christina Pessemier Tuesday, 05 February 2013 16:44 posted by Christina Pessemier

    Genevieve- Embarrassing is a good word to describe them. Crazy how many people willingly embarrass themselves, all in the name of fame.
    As Orthodox Christians, we need to be examples and stand against this stuff.
    Thanks for your comment.

  • Comment Link Tuesday, 05 February 2013 00:25 posted by Genevieve

    I was watching the Superbowl with a group of friends from church. I was really embarrassed by the commercials.

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